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Reasons to Stick With Social Media
After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t,...
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The Twitter Relationship Stairway
All things Twitter is upon us. You can do a simple search on Google and pull up a huge number of entries on Twitter or you can go to one of your favorite blogs and search for Twitter posts to reveal...
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Blogger Relations: A Grass Roots Approach
You may be asking yourself, “What is blogger relations about?” As you understand, relationships are critical to your professional success and relationships take time to develop and they need to be...
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How to Establish and Manage a LinkedIn Group
LinkedIn remains one of the most effective social media channels for business. You may realize that it is important for your business to be active on LinkedIn; however, you may not understand just how...
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The Effect of More Twitter Followers on Your Business
Since its inception, Twitter has been a little mysterious to a lot of people online. Part of its mystique is the 140-character each tweet allows. Any more than that number and your tweet will be...
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Is Your Email Subject Line Honest?
Your Email subject lines are critical when it comes to capturing the attention of your readers. In the world of right and wrong, when it comes to your Email subject lines, you should never be...
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Purifying Your Online Reputation
In business and in life, before you can be a good “anything else,” you must be a good human being. You must speak kindly, help other people and you must try to tell the truth to the best of your...
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Gaining LinkedIn Business Page Followers
Social media technology is changing on a regular basis and as it changes and new tools are being offered, it is important that you do your best to keep up and to take advantage of what is being offered...
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Who You Know is More Critical Than What You Have
We all need money to buy bread, to pay the mortgage and to pay our taxes. Money is definitely important. However focusing on making money can often be counter-productive; it is better to focus on the...
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Customer Experience Management – Developing Consumer Advocates
How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to...
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Customer Experience Management – How to KEEP Your Contacts on Your Side
Do you sign up for “updates” from people/websites? I do, I have an inbox full of emails from names I don’t recognize and wonder why I ever bothered to subscribe to. There are one or two that I open...
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Making Valuable LinkedIn Connections
It is pretty common knowledge that LinkedIn is an extremely effective social media channel for professional connections and interactions. The question is not about LinkedIn itself. The question is...
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Keeping Client Relationships on Top
As you are working on your online social media/Email strategy, the next step will be to look at the relationships that you have developed and cultivate them to the next level. As you are paying close...
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Are LinkedIn Groups Here to Stay?
LinkedIn groups serve many valuable purposes. They have the potential to bring professional people together with common goals and common passions. You can join up to 50 groups on LinkedIn. That should...
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Why Marketers Should Concentrate on Brand Advocates
There are many different approaches that a marketer can take to increase professional success. There are many different areas on which to concentrate and brand advocates are a group of people who are...
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Building Real Relationships Through Networking
Hopefully, you have a clear understanding of the importance of networking and what it can and will do for your business. You are probably aware of the fact that the main result that comes from...
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Can Your Business Survive Without a Web Presence?
When we talk about an online presence, we are discussing a relatively young concept that some business owners are still hesitant to embrace. It’s understandable. Businesses have lived or died for all...
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Is Bad Customer Service Killing Your Business?
Have you done an online search for your business lately? If you do not regularly monitor the results and maintain a culture of excellent customer service, you will probably not be happy with the...
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An Effective Approach to Leading a Successful LinkedIn Group
LinkedIn is a powerful social media channel for businesses and professional people. More and more people recognize LinkedIn’s value and they are finding more and more ways in which it can work for...
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How Important is Trust in Your Business?
Building trust among your professional connections is absolutely critical to your success. It may take a long time to earn the trust of the other person in many cases; however, it will be well worth it...
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